Initiative Survey Background
The AdvantAge Initiative strategy of using consumer-derived data
to inform community planning and action requires surveying the 65+
population to learn about their experiences in and perceptions of
AdvantAge Initiative Survey Methodology
The AdvantAge Initiative team contracted with Westat, a survey
research firm, to conduct a random-sample 30-minute telephone survey
of adults age 65 and over in the ten AdvantAge Initiative communities
and oversample people age 85 and over. Statistically valid samples
of individuals were drawn from Medicare enrollment lists of elders,
which capture approximately 98% of the age 65+ population in the
U.S. The names and addresses of the individuals were matched with
telephone numbers, and each potential respondent received two mailings
describing the purpose of the survey and assuring them of confidentiality.
Potential respondents were also given a toll free number to call
if they had additional questions about the survey process.
The questionnaire was designed specifically for the project and
was used in each of the ten community surveys. Survey questions
correspond to the AdvantAge Initiative’s framework of an elder
friendly community and 33 indicators. Each of the ten communities
also had the opportunity to add 5 questions to the questionnaire
that are specific to the community.
Over 5,100 people in the ten communities completed the survey interviews.
The AdvantAge Initiative team has analyzed the results and presented
them to the communities in the form of the 33 indicators developed
for this project.