|The AdvantAge Initiative:
Data to Information to Action
The AdvantAge Initiative is a community-building effort
focused on creating vibrant and elder-friendly, or "AdvantAged,"
communities that are prepared to meet the needs and nurture the
aspirations of older adults.
At the heart of the AdvantAge Initiative is a comprehensive survey
of community-residing older adults. Consumer-derived information
is integral to this project because it:
||Complements the "top-down" perspectives
of institutions and professionals
||May challenge organizational and individual
||Enables stakeholders to hear a range of community
voices, engages citizens in a dialogue about aging issues, and
builds support for action plans
The AdvantAge Initiative survey provides
a "data snapshot" of how well seniors are currently faring in their
communities. Local groups then use these survey data to help build
broader awareness about aging, inform service and other planning
efforts, and spur needed community-wide action in the not-for-profit,
public, and private sectors.
The AdvantAge Initiative survey focuses on four key areas, or
domains, where communities can make a difference in the lives
of older people:
Through the AdvantAge Initiative, communities strive
to become better places to live, not only for older adults, but
also for people of all ages.